Matthew McStravick
Matthew McStravick portrait

About

You're in good hands.

I've launched and landed successful businesses, played on stages around the world, overcome life-changing injuries, co-founded with Airbnb and run my own award-winning design consultancy.

In my life I've had cause to reinvent myself several times when the old me wasn't aligned with my new goals and situation. I left school at 16 believing I'd failed at life before it had properly begun. Years later, I returned to education and discovered I could excel when I stopped carrying the identity I'd built around failure.

I shifted identity as I navigated moves from club promoter to world touring bass player to start-up entrepreneur to award winning design leader, through divorce and single fatherhood (not to mention wrestling with a life-changing brain injury and ADHD). Each required me to imagine, design and step into the new version I was becoming - a new relationship to myself, to other people and to what mattered.

In 2008 I'd been playing bass for Mark Lanegan, touring the world, when I was involved in a cycling accident that caused two brain haemorrhages and permanent damage.

From the outside, my life had looked extraordinary. Inside, I was deeply disconnected, wracked with imposter syndrome and profoundly lonely.

And then something strange happened.

During recovery, I experienced a level of clarity, connection and emotional openness I'd never known before. I could feel my relationships differently. I felt present in my own life in a way I hadn't previously thought possible.

Mark called it "the Pink Cloud" — the heightened clarity that can arrive when someone finally breaks free from an old pattern and briefly sees life differently.

The feeling didn't last. Life returned. Responsibilities returned. Old habits and identities returned too. But something had changed.

I'd seen how much of our suffering comes not from achievement or failure themselves, but from disconnection — from ourselves, from others, and from the lives we're actually living. That experience shaped everything that followed.

It influenced my work in design and leadership. It informed the creation of each of my companies and the Beholding practice. And it became the foundation of the work I do today: helping people navigate identity transition, relational complexity and meaningful change in times of personal, professional and cultural transformation.

The work

My timeline.

  1. 1991

    Left school at 16

    Undiagnosed ADHD and shattered confidence.

  2. 1995

    Returned to study in secret

    Attained a Distinction at college and went on to achieve a 2:1 at Queen Mary, University of London.

  3. 1997

    Club promoter

    Promoter at seminal London clubs Plastic People and Trash.

  4. 2003

    Band management

    Managed bands including St Etienne and The Duke Spirit. Travelled the world.

  5. 2006

    Session bass

    Played session bass for various artists.

  6. 2008

    Touring with Mark Lanegan

    Bass player for Mark Lanegan - my musical highpoint, the loneliest period of my life - and the cycling accident that changed everything.

  7. 2012

    Echo (Economy of Hours)

    A two-way marketplace connecting freelancers, corporates and NGOs including Google and government departments. Attained numerous awards. Exited 2016.

  8. 2015

    Sharing Economy UK

    Co-founded the national trade body representing the UK's sharing economy, alongside Airbnb, Hassle.com and Love Home Swap.

  9. 2016

    Clore Leadership Fellowship

    Awarded a fellowship to research the designed erosion of everyday human connection. Published a widely-cited white paper and developed the Deepr methodology.

  10. 2016

    On Hand (via The Good Lab)

    Designed the service proposition and business model for a care platform connecting people with local community support. Pitched successfully to investors. On Hand joined the inaugural Facebook Accelerator and secured investment from all five Dragons' Den investors on BBC television.

  11. 2018

    Deepr

    Award-winning relational design consultancy. Clients include Google, British Red Cross, YMCA, TrueLayer, ClientEarth and Grosvenor UK. Trained hundreds of CEOs globally in my methods.

  12. 2021

    Human Connection Design suite

    Awarded Judges' Pick, London Design Biennale and developed a range of leadership development programmes based on this for clients.

  13. 2023

    ADHD diagnosis

    Diagnosed with ADHD at 48. Finally understood the shape of a mind that had been running different software all along. No wonder I'd developed hyper-organisation skills to become a high-functioning human.

  14. 2025

    Beholding

    A synthesis of relational design and connection practices - distilled into a learnable, repeatable method for human growth and leadership development.

Not theory

What this looks like in practice.

- The client

Senior leader at a 400-person scale-up. Newly promoted to the executive team. From the outside: the success story everyone wanted to be. Inside: insomnia, performance anxiety and a quiet certainty he was about to be found out.

- The presenting problem

"My team hits every target. Hardly anyone speaks in meetings. I'm running the function and I feel like a ghost in my own company. I don't know who I am at work any more."

- The real problem

The identity that won him the promotion - relentless competence, never visibly uncertain, always one step ahead - was the same identity making him unreachable to his team and unrecognisable to himself. The strategy that worked was now the thing blocking the next chapter.

- The work

  • - Eight months of weekly 75-minute 1:1 sessions.
  • - Voice memo support between sessions - real time, not theory.
  • - Small, repeatable relational practices tested inside his actual team.
  • - Sustained attention to identity at the root, not just behaviour at the surface.

- The shift

"I stopped faking confidence. The team started talking - real disagreement, real ideas, real ownership. We didn't miss a single target. The difference is I actually want to be there now. So do they."

- What changed underneath

  • - A leadership identity that can hold uncertainty without collapsing into it.
  • - Relational capacity inside his team that didn't exist before.
  • - A clear, repeatable sense of who he is at work - and who he isn't.
  • - Sleep returned within the first three months.

Briefly

The practical part.

  • Coach for identity authorship, relational intelligence and meaningful connection.
  • Accredited Executive Coach. Circling practitioner. Mindfulness teacher.
  • 5-7 clients at a time. 3/6-month minimum.
  • Based in the UK, working internationally.